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Clothing

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Altura

Altura offers the definitive technical bikewear collection, designed for our unpredictable weather and produced by their team of dedicated cyclists here in the UK.

Saddles

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Brooks

The newest addition to the Brooks range is the Cambium, an innovative saddle featuring a vulcanised natural rubber and organic cotton top. These saddles are perfect for use in performance and touring, providing comfort, durability and flexibility. Instantly comfortable & Waterproof, ideal for exploring cities or the daily commute.

Tyres

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Continental

Continental is one of the most recognisable and trusted tyre brands in the cycling world, if you’re in the market for a new tyre for your bike, this German company offers a wide range of choices to meet different requirements and price points.

Components

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DMR

Out of their base in the British countryside, DMR Bikes has been designing and creating some of the best Mountain Bikes, dirt jump bikes, pedals, frames and components for over 20 years. From the iconic V12 pedal to the legendary Trailstar, our team of riders and designers continue to work with some of the sports biggest names to create products that will endure the riding we all know, do, and love.

Tubeless tyre repair

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Dynaplug

Dynaplug® is designed as an easy-to-use solution for DIY tubeless tyre repair. It will will make fast, permanent repairs on 98% of all tubeless punctures, at the roadside without removing the tyre.
Manufactured in the US, its fully patented design features compact and lightweight size, practical and easy-to-use, fast reliable repairs for both tubeless road and Mtb.

Hometrainers / Bottles

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Elite

Specialising in the development of hometrainers, bottles and bottle cages since 1979.
This respected Italian brand produces some of the worlds best cycling products. Their passion for innovation and design is legendary.

Functional gear

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Fi’zi:k

A performance brand for the demanding athlete and enthusiast.
Italian flair meets cutting edge technology to create desirable yet functional products.

Helmets / Accessories

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Giant

Giant’s bike and rider gear combine outstanding value with superb quality you’d expect from this world class brand.

Helmets

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Giro

Keep striving for further, faster and better. We’ll keep making the gear to get you there.
Giro- We’ll stop when you stop.

Helmets

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Kask

Equally at home on a world class pro or a weekend warrior, Kask’s reputation for style vs comfort is legendary.
100% Made in Italy.

Security

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Kryptonite

For over 40 years, Kryptonite has been your dependable, high quality Lock provider, ensuring your ride is ready to get you where you want to go.

Lighting / Inflation-Tools

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Lezyne

Premium quality bike accessories using the best materials available.
Designed, engineered, manufactured and tested in-house.
Pure function and clean aesthetics are the essence of Lezyne.

Helmets / Accessories

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Liv

Liv’s bike and rider gear combine outstanding value with superb quality you’d expect from this world class brand.

Components

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Mavic

One of cycling’s most loved brands, Mavic’s passion and history affirms their position as a top manufacturer of high-end components. Discover their range of wheels, tyres, and rims for road and MTB.

Lighting

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Moon

Formed in 1996, Moon has become one of the best brands in lighting.
Uncompromising quality coupled with clever innovation make Moon the go-to brand for the commuter, or performance rider. Their durability and meticulous attention to detail makes them ideal for those grey days!

Tubeless sealant

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Orange Seal

Orange Seal is the next generation of tyre sealant. Using premium latex and ‘Nanites’, Orange Seal coats the entire tyre from bead-to-bead to ensure complete protection. Trusted by those who know.

Saddles

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Prologo

Prologo was born with the ambition to become the worlds leading manufacturer of innovative and quality performance saddles. Improving not only the performance, they are focused on increasing the comfort and durability of their products, helping our customers towards their goal.

Tyres

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Schwalbe

For many years Schwalbe has set the technological benchmark of puncture protection for bicycles. This trusted German brand offers a huge range of utility and performance tyres for every application.

Saddles

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Selle Royal

For over 50 years, Selle Royal has been literally supporting cyclists all around the world, making saddles based on innovation, technology, scientific research and feedback.

Components / Footwear

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Shimano

Shimano’s passion for technology inspires them to push boundaries of what is thought possible.

Mudguards / Bags

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SKS Germany

SKS have been developing, designing, and producing bicycle accessories since 1932 in their company based in Sundern, Germany.  “MADE IN GERMANY” is not just an empty promise, but reflects their high standards in quality, function and design. You can experience this with every single one of the SKS branded products.

Components

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Sram

Since 1987 Sram has become synonomous with innovation and quality within the bike component sector. From super wide range cassettes to wireless shifting, Sram continuously pushes the limits of what we think is possible.

Eyewear

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Tifosi Optics

Inflation-Tools / Accessories

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Topeak

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Howards Cycles Ltd is registered in England under Company Registration Number 04918609. The registered office is 63 Back Lane, Wymondham, Norfolk, NR18 0LB
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